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Heinz touts brand love in first global masterbrand platform | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Christopher Lombardo

For the first time in the brand’s sesquicentennial history, Heinz has launched a unified global platform across markets, all based around the sometimes irrational affection consumers have for its products.

http://strategyonline.ca/2023/06/01/heinz-touts-brand-love-in-first-global-masterbrand-platform/
 

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